The importance of local businesses in the North East According to the Federation of Small Businesses, the North East has one of the fewest number of private sector small businesses across the country. Despite this, with a culture for the arts continues to run through the veins of the North. Regional hubs like Sunderland still find a way to boast small businesses culture, whilst also increasing the arts scene for those within it. Our journalist, Iona May Todd, recently went to a small market in Sunderland to speak with some of the shop owners.